Signera serves Digital Signage Software to Weymouth Town, Massachusetts
How Your Business Can Start Saving Time And Money With Advanced Digital Signage
Essentially ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly switching, computer generated information with full motion video, text, and animations. Digital signage is considered to be a dynamic billboard or poster.
You can call it captive audience networks, digital signage, electronic display connections, digital dynamic signage, narrowcasting, data casting, digital in-store retailing, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one thing is true, it’s here to stay.
The display devices used in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated before, digital signs are used to display a variety of applications and technologies that substantially help in the advertising and promotion of a business. You’ve probably seen digital screens showing up in many places such as super markets, public transportation, etc. Generally it could be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet without any cost or expense of changing the physical posters.
For that reason it is very easy and economical to change your targeted message and can be updated on hundreds or countless displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is essential to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Rewards of Digital Signage
The primary advantage: A digital sign has the potential to update content and deliver your specific message to specific audiences at specific geographical locations every single time and without delay!
Cost and Time Savings: Your message goes out in minutes in lieu of weeks and you save HUGE on not having to print.
Generating income for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Awareness: A digital sign has the ability to stop and get your customers attention through motion and sound much like a regular TV but the location of the screen is at a more opportune moment.
As an example: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but not exactly sure which manufacturer to go with and would like more information. With a digital screen over that isle giving more information to your client while they wait for you to wrap up and greet them, they could be watching a short paid advertising presentation from one of your manufacturers.
Studies are confirming this form of advertising affects purchasing decisions exponentially!
Prompt and easy update of information: The content of a digital signage system can be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.
Further relevant information can be found by reaching out to Signera to discuss our digital signage software offers. As the price of computer hardware continues to fall quickly I think you’ll continue to see more and more digital screens appearing in unanticipated places!