Signera produces Digital Signage Software to Westminster, Colorado
How Your Establishment Can Save Resources With Advanced Digital Signage
Basically ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly changing, computer generated information with full motion video, text, and animations. Digital signage is deemed to be a dynamic billboard or poster.
You can refer to it as captive audience networks, digital signage, electronic display networks, digital dynamic signage, narrowcasting, data casting, digital in-store marketing, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one point is true, it’s here to stay.
The display devices used in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated before, digital signs are used to display a variety of applications and technologies that thoroughly help in the advertising and promotion of a business. You’ve probably seen digital screens showing up in many places for instance, super markets, public transportation, etc. In general it may be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet with no cost or expense of changing the physical posters.
For that reason it is very easy and budget-friendly to change your targeted message and can be updated on hundreds or countless displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is crucial to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Benefits of Digital Signage
The principal advantage: A digital sign has the ability to update content and deliver your specific message to specific audiences at specific geographical locations every time and on time!
Cost and Time Savings: Your message goes out in minutes as opposed to weeks and you save HUGE on not having to print.
Generating income for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Focus: A digital sign has the power to stop and get your customers attention through motion and sound much like a regular TV but the location of the screen is at a more favorable moment.
For instance: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but not exactly sure which manufacturer to go with and would like more information. With a digital screen over that isle offering more information to your client while they wait for you to finish up and greet them, they could be watching a short paid advertising presentation from one of your manufacturers.
Studies are verifying this form of advertising guides purchasing decisions exponentially!
Fast and easy update of information: The content of a digital signage system may be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.
Further details can be found by reaching out to Signera to discuss our digital signage software offers. As the price of computer hardware continues to fall swiftly I think you’ll continue to see an increasing number of digital screens appearing in unexpected places!