Signera brings Digital Signage Software to Wausau, Wisconsin
How Your Business Can Save Resources With High Tech Digital Signage
Simply put ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly switching, computer generated information with full motion video, text, and animations. Digital signage is viewed to be a dynamic billboard or poster.
You can call it captive audience networks, digital signage, electronic display networks, digital dynamic signage, narrowcasting, data casting, digital in-store merchandising, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one point is true, it’s here to stay.
The display devices employed in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated earlier on, digital signs are used to display a variety of applications and technologies that extensively help in the advertising and promotion of a business. You’ve probably seen digital screens turning up in many places like super markets, public transportation, etc. Typically it may be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet with no cost or expense of changing the physical posters.
Thus it is very easy and economical to change your targeted message and can be updated on hundreds or thousands of displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is essential to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Benefits of Digital Signage
The major advantage: A digital sign has the ability to update content and deliver your specific message to specific audiences at specific geographical locations every single time and on time!
Cost and Time Savings: Your message goes out in minutes in lieu of weeks and you save HUGE on not having to print.
Profiting for a Change: If your location has a feasible market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Attention: A digital sign has the ability to stop and get your customers attention through motion and sound similar to a regular TV but the location of the screen is at a more suitable moment.
For instance: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but uncertain which manufacturer to go with and would like more information. With a digital screen over that isle delivering more information to your client while they wait for you to finish up and greet them, they could be watching a short paid advertising presentation from one of your manufacturers.
Studies are verifying this form of advertising influences purchasing decisions exponentially!
Simple and easy update of content: The content of a digital signage system may be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.
Further relevant information can be found by reaching out to Signera to discuss our digital signage software packages. As the price of computer hardware continues to fall rapidly I think you’ll continue to see increasingly more digital screens popping up in unforeseen places!