Rochester, New York – Digital Signage Software

Signera produces Digital Signage Software to Rochester, New York

 

How Your Establishment Can Start Saving Resources With Advanced Digital Signage

Basically ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly switching, computer generated information with full motion video, text, and animations. Digital signage is viewed to be a dynamic billboard or poster.

You can call it captive audience networks, digital signage, electronic display systems, digital dynamic signage, narrowcasting, data casting, digital in-store merchandising, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one thing is sure-enough, it’s here to stay.

The display devices utilized in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.

How Digital Signage Can Save Your Business Both Time And Money:

As stated previously, digital signs are used to display a variety of applications and technologies that extensively help in the advertising and promotion of a business. You’ve probably seen digital screens turning up in many places such as super markets, public transportation, etc. In general it could be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet with no cost or expense of changing the physical posters.

Thus it is very easy and economical to change your targeted message and can be updated on hundreds or countless displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is very important to use the right digital signage software package to ensure that the correct message should appear at the right time.

Here are a Few More Rewards of Digital Signage

The main advantage: A digital sign has the potential to update content and deliver your specific message to specific audiences at specific geographical locations every time and promptly!

Cost and Time Savings: Your message goes out in minutes rather than weeks and you save HUGE on not having to print.

Profiting for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!

 

Command Customers Interest: A digital sign has the power to stop and get your customers attention through motion and sound similar to a regular TV but the location of the screen is at a more favorable moment.

For instance: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but uncertain which manufacturer to go with and would like more information. With a digital screen over that isle giving more information to your client while they wait for you to wrap up and greet them, they can be watching a short paid advertising presentation from one of your manufacturers.

Studies are showing this form of advertising influences purchasing decisions exponentially!

Simple and easy update of content: The content of a digital signage system may be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.

Further relevant information may be found by reaching out to Signera to discuss our digital signage software packages. As the price of computer hardware continues to fall rapidly I think you’ll continue to see more and more digital screens appearing in unforeseen places!

 

List of Accessories Vendors in Rochester, New York for Cables, Mounts, Adapters, Splitters and Extenders:

CS TV Mounting
2 reviews
TV Mounting, Home Theatre Installation, Security Systems
+15854330960
Rochester, NY 14624

Forefront Audio
4 reviews
Home Theatre Installation, High Fidelity Audio Equipment
+15852165881
1472 Monroe Ave, Rochester, NY 14623

Rowe Photo Video and Audio
7 reviews
Electronics, Photography Stores & Services, Home Theatre Installation
+15854428230
1737 Mount Hope Ave, Rochester, NY 14620

Dave Digital Audio Visual Environments
6 reviews
Electronics, Home Theatre Installation, Home Automation
+15854241820
40 Jay Scutti Blvd, Rochester, NY 14623

Learn more about how Signera can help you connect

SCHEDULE DEMO