Signera produces Digital Signage Software to Lake Oswego, Oregon
How Your Organization Can Start Saving Resources With High Tech Digital Signage
Simply ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly switching, computer generated information with full motion video, text, and animations. Digital signage is regarded to be a dynamic billboard or poster.
You can call it captive audience networks, digital signage, electronic display systems, digital dynamic signage, narrowcasting, data casting, digital in-store selling, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one point is sure-enough, it’s here to stay.
The display devices employed in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated earlier on, digital signs are used to display a variety of applications and technologies that widely help in the advertising and promotion of a business. You’ve probably seen digital screens showing up in many places like super markets, public transportation, etc. As a whole it could be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet without any cost or expense of changing the physical posters.
Therefore it is very easy and affordable to change your targeted message and can be updated on hundreds or thousands of displays at a time. This new industry has brought on product innovations to project images and video directly on the store windows using a reverse image screen. It is very important to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Benefits of Digital Signage
The principal advantage: A digital sign has the ability to update content and deliver your specific message to specific audiences at specific geographical locations every time and without delay!
Cost and Time Savings: Your message goes out in minutes as opposed to weeks and you save HUGE on not having to print.
Profiting for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Attention: A digital sign has the ability to stop and get your customers attention through motion and sound similar to a regular TV but the location of the screen is at a more fitting moment.
For example: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but uncertain which manufacturer to go with and would like more information. With a digital screen over that isle offering more information to your client while they wait for you to wrap up and greet them, they can be watching a short paid advertising presentation from one of your manufacturers.
Studies are validating this form of advertising influences purchasing decisions exponentially!
Simple and easy update of material: The content of a digital signage system can be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.
Further facts can be found by reaching out to Signera to discuss our digital signage software packages. As the price of computer hardware continues to fall swiftly I think you’ll continue to see more and more digital screens turning up in unanticipated places!