Signera provides Digital Signage Software to Kettering, Ohio
How Your Establishment Can Start Saving Resources With High Tech Digital Signage
Essentially ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly switching, computer generated information with full motion video, text, and animations. Digital signage is considered to be a dynamic billboard or poster.
You can refer to it as captive audience networks, digital signage, electronic display networks, digital dynamic signage, narrowcasting, data casting, digital in-store promoting, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one thing is legitimate, it’s here to stay.
The display devices employed in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated earlier on, digital signs are used to display a variety of applications and technologies that greatly help in the advertising and promotion of a business. You’ve probably seen digital screens appearing in many places for instance, super markets, public transportation, etc. Typically it can be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet with no cost or expense of changing the physical posters.
Thus it is very easy and inexpensive to change your targeted message and can be updated on hundreds or thousands of displays at a time. This new industry has brought on product innovations to project images and video directly on the store windows using a reverse image screen. It is essential to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Rewards of Digital Signage
The principal advantage: A digital sign has the ability to update content and deliver your specific message to specific audiences at specific geographical locations each time and on time!
Cost and Time Savings: Your message goes out in minutes instead of weeks and you save HUGE on not having to print.
Making Money for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Interest: A digital sign has the power to stop and get your customers attention through motion and sound similar to a regular TV but the location of the screen is at a more opportune moment.
As an example: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but unsure which manufacturer to go with and would like more information. With a digital screen over that isle presenting more information to your client while they wait for you to finish up and greet them, they can be watching a short paid advertising presentation from one of your manufacturers.
Studies are confirming this form of advertising sways purchasing decisions exponentially!
Fast and easy update of information: The content of a digital signage system can be changed at various locations and on a predetermined schedule from one central design station by utilizing the web.
Further relevant information may be found by reaching out to Signera to discuss our digital signage software packages. As the price of computer hardware continues to fall rapidly I think you’ll continue to see an increasing number of digital screens turning up in unexpected places!