Signera provides Digital Signage Software to Aurora, Illinois
How Your Business Can Start Saving Resources With High Tech Digital Signage
Essentially ‘digital signage’ is an electronic display device which is used in and outdoors to present constantly changing, computer generated information with full motion video, text, and animations. Digital signage is viewed to be a dynamic billboard or poster.
You can refer to it as captive audience networks, digital signage, electronic display connections, digital dynamic signage, narrowcasting, data casting, digital in-store selling, employee TV, captive audience networks, out-of-home media networks, retail TV, digital media networks, electronic billboards plus other terms one thing is true, it’s here to stay.
The display devices utilized in digital signage systems include Plasma Display Panels (PDPs), liquid crystal display monitors (LCDs), cathode ray tube Monitors (CRTs), normal televisions, projection display screens, scrolling led message boards and stand alone kiosks with touch screens for interactivity.
How Digital Signage Can Save Your Organization Both Time And Money:
As stated earlier on, digital signs are used to display a variety of applications and technologies that widely help in the advertising and promotion of a business. You’ve probably seen digital screens showing up in many places including super markets, public transportation, etc. In general it can be said that digital signage completely refers to an electronically controlled screen or sets of screens which can be remotely updated over the internet with no cost or expense of changing the physical posters.
For that reason it is very easy and budget-friendly to change your targeted message and can be updated on hundreds or countless displays at a time. This new industry has led to product innovations to project images and video directly on the store windows using a reverse image screen. It is essential to use the right digital signage software package to ensure that the correct message should appear at the right time.
Here are a Few More Advantages of Digital Signage
The primary advantage: A digital sign has the potential to update content and deliver your specific message to specific audiences at specific geographical locations every single time and on time!
Cost and Time Savings: Your message goes out in minutes in lieu of weeks and you save HUGE on not having to print.
Making Money for a Change: If your location has a viable market for advertising you can now sell ad space to recoup your cost of installation. Additional revenue streams are SMART!
Command Customers Focus: A digital sign has the ability to stop and get your customers attention through motion and sound just like a regular TV but the location of the screen is at a more opportune moment.
For example: let’s say you have a business selling a variety of paint from different manufactures all on one shelf. Customer ‘A’ walks in and needs paint but unsure which manufacturer to go with and would like more information. With a digital screen over that isle presenting more information to your client while they wait for you to wrap up and greet them, they could be watching a short paid advertising presentation from one of your manufacturers.
Studies are demonstrating this form of advertising determines purchasing decisions exponentially!
Prompt and easy update of content: The content of a digital signage system can be changed at various locations and on a predetermined schedule from one central design station by utilizing the internet.
Further relevant information can be found by reaching out to Signera to discuss our digital signage software packages. As the price of computer hardware continues to fall quickly I think you’ll continue to see increasingly more digital screens turning up in unexpected places!